Hi, I’m Madhupriya Sengupta, a seasoned brand communications/marketing professional with over 11+ years of experience in brand strategy, public relations, and digital communications. Currently, I lead the Marketing function at FourthSquare, where I drive impactful leadership communication, social media strategies, and public relations initiatives to amplify the brand’s presence. I have won several accolades through out my career - Social Samosa SuperWoman 2025, Her Rising Nominee 2025, Gabbys Campaign of the Year winner 2019, Gabbys Campaign of the Year Runner Up 2018, JWDs for Uber, FourthSquare Employee Excellence Awards and more! Throughout my career, I’ve had the privilege of working with both global and local brands such as Maybelline, Johnson’s Baby, Uber, KOHO, Scanpay, World Remitt, Ola, Amazon, ITC, crafting campaigns that connect with audiences and deliver results. From launching innovative initiatives like Ola Emergency at MSL - Publicis to managing community marketing platforms like Convosight, I’ve built a reputation for strategic thinking, creative storytelling, and client-centric solutions. I have worked at top MNC marketing agencies like Weber Shandwick, Burson (Former-Genesis BCW), MSL Publicis, Community Marketing SAAS platform - Convosight and also held a corporate communication role at SVF/Hoichoi. Independently I have worked on multiple projects for Dasceq, Valtep, Vichitrashala, and more. What Drives Me I thrive on creating meaningful narratives that add value —whether it’s through a compelling brand story, a community-driven campaign, or an engaging podcast. My approach combines analytical rigor with a creative touch, ensuring every project achieves both impact and relevance. Volunteering and Mentorship I am actively involved in mentoring and coaching for platforms like VLook up and DigitalBoost UK. Also, I am an NGO volunteer for skill building and communications workshop at various Non-Profit Orgs. Beyond Work Outside of my professional life, I’m a travel and lifestyle influencer (@nomadespiritu) and a passionate art creator (@nomadespiritudesign). These pursuits fuel my creativity and bring fresh perspectives to my work. Let’s connect if you’d like to collaborate or exchange ideas—I’m always open to meaningful conversations !