Madhavi is a consumer obsessed and data-driven marketing professional with experience across brand management, market research, digital marketing and partner alliances. A strong believer in the use of data & analytics to drive marketing decisions, Madhavi has been instrumental in several brand launches & new product development. Apart from marketing, her past experience has been in consulting, project management, sales, and strategy. This varied exposure across has helped Madhavi evolve into a business person who believes in doing things creatively. She is a fast learner with flexibility to adapt instantly and exhibit maximum potential so as to contribute towards the company's mission and growth. In her current role at Amazon, Madhavi helps in top line funnel management via digital marketing campaigns, brand awareness, PR and offline activations. Skills: - Growth Marketing & Brand Building - Performance Marketing & AI for Marketing - Brand Positioning & Community Engagement - Marketing Analytics & GTM - Influencer Marketing, Social Media and Content Creation