I'm a 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝗮𝘁 💙 with 𝟴+ years of experience in a B2B SaaS environment. I help early-to-mid-stage SaaS companies create timeless products, and am also responsible for 𝗨𝗦$ 𝟯𝟬𝟬,𝟬𝟬𝟬+ revenue creation(𝟭𝟬𝟱% 𝗬𝗼𝗬) through user research, product design and development, brand strategy, and systems thinking. I was a part of the core foundational team in VisionBay Solutions that was acquired by Staria in $𝟯𝟱𝗠+. Proof 👇 ✔ Solidified the product design and development quality by utilizing methods like usability testing & A/B Testing, increasing task completion by 𝟮.𝟮𝗫, which sky-rocketed feature adoption from 𝟭.𝟮% ➡️ 𝟯𝟳%. ✔ Spearheaded reduction of customer issues(visual design based) by 𝟲𝟬%📉/ 𝘄𝗲𝗲𝗸 by designing and documenting a completely new design system for the primary product of a cloud-based SaaS company specializing in BI. ✔ Provided consultation and feedback to increase 30% more registered clients week-over-week, by building proto-personas, Business Model Canvas & Value Proposition Canvas for a B2C startup handling career accelerations. ✔ Convinced the stakeholders successfully to lead a project to revamp the complete visual design of their primary app. through 3+ incremental heuristic evaluations. Completed the project in 3 phases within 1 year (2 months before the deadline). I get excited about opportunities where I can apply my versatile B2B Product Design Experience to help tech companies design touchpoints that have a real human impact by carefully crafting and strategizing from branding and customer perspectives. I love connecting with new people. You can reach me at: 📧 wasif.zaki94@gmail.com | 📱+92 332 2969 185, or here on LinkedIn!