Cultural Accuracy Review

For work that's already drafted and needs checking before it becomes public. Scripts, campaign concepts, copy, exhibition text, product narratives.

How it works. You send the material at least three days before our slot. I review it and send written notes ahead of the call, so the hour is spent on decisions rather than on me reading things aloud. The notes are yours to keep and share with your team.

What I'm looking for. Claims that won't survive scrutiny. Attributions and dates that are commonly repeated and commonly wrong. References that carry meanings you may not have intended. Places where the framing will read as flattening or exoticising, even where the facts are correct. And where relevant, what the material will look like to a Chinese audience as opposed to a Western one.

Scope. Covers up to one script, one campaign concept, or around 2,000 words of copy. Larger projects are quoted separately, so message me first if you're not sure whether yours fits.

Please book at least three days out.