Strategy & Framing Session

For projects with more than one moving part. A campaign that isn't coherent, a content direction you can't decide between, a body of work that needs a through-line.

The hour is mostly spent on framing, because that's where most of this work goes wrong. Not whether the facts are right, but whether the story you're building around them is the right story to tell, and whether it will read the way you intend to the audience you're aiming at.

We'll also cover what's historically defensible in what you're planning, and where you're likely to hit friction with a Chinese audience, a Western one, or both.

Send your material through the booking form, and I'll review it beforehand. You'll get a short written summary of what we agreed afterwards.

Common reasons people book this tier: shaping a content series, developing a brand story that draws on Chinese references, working out how to present Chinese material to an audience with no background in it, or planning a project and wanting to pressure-test it before committing.