Hi, I’m Luiza—a design leader driven by curiosity, collaboration, and the belief that the best ideas emerge when we embrace the unknown. With 15+ years of experience across branding, editorial, packaging, scenography, UX, UI, product, and service design, I love connecting different perspectives to bring clarity to complexity—crafting meaningful experiences that make an impact. A bit about my journey: 🎯 15+ years in design—8 of those leading digital product teams with a hands-on approach to UX, interaction, and strategy. 🎯 Rooted in graphic design—expanding from visual storytelling to shaping user experiences and driving product innovation.
🎯 From agencies to startups to global corporations—adapting to different team structures, processes, and UX maturity levels while advocating for design at every level. As a result, I’ve had the opportunity to: ✨ Leading digital transformation at two major companies, shifting mindsets and building high-performing, multi-disciplinary teams.
✨ Designing experiences used by over 2 million users. ✨ Helped teams navigate ambiguity, turn complex challenges into opportunities, and influence product roadmaps and long-term vision. ✨ Built and fostered a community of 40+ designers, creating spaces to share, learn, and refine best practices. ✨ Mentored designers at all levels, guiding career growth and helping non-design leaders integrate design thinking into decision-making. What I’ve learned is that the best designers go beyond conventional teachings. They adapt, experiment, and shape their own paths. I believe design is more than just problem-solving—it’s about creating a culture of learning, exploration, and thoughtful decision-making. Whether mentoring, facilitating discussions, or co-creating with teams, I thrive on listening, guiding, and empowering others. Let’s figure things out together.