Marketing & Business Executive with solid experience in Healthcare, Diagnostics, Medical Devices, and Life Sciences across Latin America. Expertise in go-to-market strategy, portfolio repositioning, market access, PLM, and brand management, consistently delivering sustainable growth in competitive and regulated markets. ↳ CAREER HIGHLIGHTS: ‣ Led LATAM marketing strategy for a $100M business at BD, optimizing pricing, portfolio lifecycle, and commercial model to increase revenue and profitability. ‣ Achieved a financial turnaround at Horiba Medical, reversing a –R$6M loss into +R$1M profit through portfolio repricing, digital marketing, and organizational transformation. ‣ At Bio-Rad Laboratories, drove double-digit growth, quadrupling revenues in the Quality Controls portfolio with data-driven and omnichannel strategies. ‣ Implemented digital & inbound marketing, SEO/SEM, CRM optimization, automation, and social media campaigns to accelerate lead generation, enhance the customer journey, and maximize ROI. ‣ Proven record in KOL engagement, regulatory compliance, and cross-functional leadership, enabling regional expansion and business transformation.