I started my YouTube journey from zero about a year ago, initially creating fact-based, informational, and educational content. I decided to focus primarily on Shorts and spent the next few months learning what actually makes people stop scrolling, watch till the end, and subscribe. Within 4–4.5 months, I reached 100K subscribers. My 28th Short crossed 10M+ views, and my highest-performing Short has reached around 15M+ views. In the early stages of my journey, I also generated 50M+ views within roughly four months, and today my channel has crossed 160K subscribers and 100M+ total views. But my journey wasn’t just about viral videos. I’ve experienced multiple major downfalls where my views suddenly dropped, including periods when I had around 25K subscribers and was struggling to get the same reach I was getting before. More recently, I went through another significant drop in views. Each time, I had to analyze what was happening, change my approach, test new strategies, and work my way back. That experience taught me something extremely valuable: growing a channel is one skill, but understanding why a channel stops growing—and knowing how to work through it—is another. Today, my strongest areas include YouTube Shorts strategy, viral hooks, retention, storytelling, content ideas, editing, YouTube growth, personal branding, monetization, and brand collaborations. I’ve also worked with multiple brands and understand how creators can position themselves professionally for collaborations. In my 1-to-1 sessions, I mainly help: • Beginners starting their YouTube journey • 0–10K creators looking for direction • Shorts creators who want to improve their content and growth • Personal-brand creators • Creators between 10K–100K who are stuck or experiencing a sudden drop in views • Creators who have subscribers but aren’t getting the reach they used to My approach is simple: I don’t want to give you generic YouTube advice. I want to understand your channel, identify what is actually holding you back, and give you a practical strategy based on what I’ve learned from building my own channel from zero. I’ve made mistakes, experienced multiple downfalls, tested different types of content, and learned from both my viral videos and my failures. That’s what I bring to every 1-to-1 session.