This comprehensive 40-page LinkedIn guide is everything the busy professional needs to know about LinkedIn, from profile optimization and recommendations to content creation and expanding one's network — all packaged in an easy-to-digest format. Whether you're job hunting or trying to grow your thought leadership, there's something in here for everyone. What's inside:➤ Expert Tip #1: Optimize Your Profile➤ Expert Tip #2: Grow Your Thought Leadership➤ Expert Tip #3: Connect and Engage➤ Expert Tip #4: Bonus Unconventional Tips -- Lorraine is a former LinkedIn editor and 5x-LinkedIn Learning Instructor, with more than 300,000 followers on the platform.

The Ultimate Guide to LinkedIn for the Busy Professional

118+ bookings

Star Struck

Lorraine is a top-rated virtual keynote speaker and a leader at the intersection of editorial and tech with more than 300,000 followers on LinkedIn. She is passionate about teaching ambitious professionals how to stand out to fast-track career visibility and flexibility by helping them take control of their professional presence.

Lorraine was named one of 2020’s Top Virtual Keynote Speakers by ReadWrite. She speaks to Fortune 500 companies, tech firms, top-ranked universities, non-profits, and more, covering a wide range of topics including creating engaging virtual presentations, building your presence on LinkedIn, managing remote teams, and designing impactful virtual and hybrid meetings. 

She brings 10+ years of experience from companies including Prezi, LinkedIn, and SlideShare, and is a LinkedIn Learning Instructor for multiple popular courses. 

Among her many accomplishments, Lorraine was selected as a finalist out of hundreds of nominations for “Content Marketer of the Year” for the Women in Content Marketing Awards, co-presented by Content Marketing Institute and Masthead Media. She was an invited judge for the 2022 awards. She was also named a finalist by WomenTech for "Global Conference Speaker of the Year."

She has been featured in publications including Inc., ReadWrite, and Entrepreneur. 

Lorraine received her BSJ from Northwestern’s Medill School of Journalism. She resides in San Francisco and is a LA native.

Ask a question

Ask me any anything and I'll revert with a detailed answer

For those who are on a tighter budget or who want a personalized LinkedIn profile audit without a live meeting with Lorraine, this async audit is for you! Submit your LinkedIn profile and Lorraine will reply within 1 week with an analysis of your profile and concrete suggestions for how to improve it using a scored rubric.

Async LinkedIn Profile Audit + Assessment

Walk through your LinkedIn profile with Lorraine to see what's missing and stopping you from receiving job offers and other opportunities. During this time together, you can also ask Lorraine any questions you'd like about your job search, interviewing, and resume. Then, stay in touch with Lorraine over email for additional support and feedback as you make changes. Expect responses within a few hours Monday through Friday during 9 am-5 pm (PST). BONUS: After your session, Lorraine will send you her Ultimate Guide to LinkedIn (updated regularly) for a step-by-step walkthrough of how to optimize each part of your LinkedIn presence, from your profile picture to your post content.

LinkedIn Audit, Q&A + 10 Days Email Support

Walk through your LinkedIn profile with Lorraine to see what's missing and stopping you from receiving job offers and other opportunities. Then, schedule a follow-up to review your changes. BONUS: After your session, Lorraine will send you her Ultimate Guide to LinkedIn (updated regularly) for a step-by-step walkthrough and additional tips for how to optimize each part of your LinkedIn presence, from your profile picture to your post content. LinkedIn Audit + Q&amp;A: 55 minutesLinkedIn Follow-up: 25 minutes

LinkedIn Audit, Q&A + 30-Min Follow Up To Land More Jobs and Opportunities

Walk through your LinkedIn profile with Lorraine to see what's missing and stopping you from receiving job offers and other opportunities. During this time together, you can also ask Lorraine any questions you'd like about your job search, interviewing, and resume. BONUS: After your session, Lorraine will send you her Ultimate Guide to LinkedIn (updated regularly) for a step-by-step walkthrough of how to optimize each part of your LinkedIn presence, from your profile picture to your post content.

LinkedIn Audit + Q&A To Land More Jobs and Opportunities

Follow up your LinkedIn audit with a 30-minute session with Lorraine to review the changes you've made and to ask any follow-up questions.

LinkedIn Follow-Up

This is a time for us to connect where I can advise you on a wide range of topics, including: ➤ How to become a speaker + booking engagements➤ Best ways to optimize your LinkedIn presence➤ Creating engaging content (webinars, learning videos, LinkedIn posts, etc.)➤ General career advice - how to speak up in meetings, managing up, giving difficult feedback, etc.

Ask Me Anything Coaching Call

This is a time for us to connect where I can advise you on a wide range of topics, including: ➤ How to become a speaker + booking engagements➤ Best ways to optimize your LinkedIn presence➤ Creating engaging content (webinars, learning videos, LinkedIn posts, etc.)➤ General career advice - how to speak up in meetings, managing up, giving difficult feedback, etc.➤➤ And more!

Quick solutions to quick questions. A 15-minute session is enough time for about 3 questions. I can advise you on a wide range of topics, including: ➤ How to become a speaker + booking engagements➤ Best ways to optimize your LinkedIn presence➤ Creating engaging content (webinars, learning videos, LinkedIn posts, etc.)➤ General career advice - how to speak up in meetings, managing up, giving difficult feedback, etc.

Let's chat over email! Reach out with your questions about your career, LinkedIn presence, and whatever else you want to discuss. Expect *at least* 1 response per day Monday through Friday during 9 am-5 pm (PST). The first day of our collaboration will begin on the following business day after you've booked the service. Looking forward to working together!

3 Days of Career Support Over Email

Interested in bringing me in as your next virtual speaker? Please reach out and I'll get back to you within a day. Thanks!

Speaking Inquiry

Interested in my consulting services? Send me a note about your project and I'll get back to you within 1 day.