As the Head of Data, I developed our team's data strategy from the ground up, designed the team and architecture (Azure / Databricks ), and implemented an experimentation framework that generated nearly 1MM AED in the first year through A/B testing. I oversee data engineering, data science and data analytics functions. With 15 years of experience as a statistician, I specialize in building high-performing teams that enhance data awareness and drive results. I have led data professionals in using advanced analytics and machine learning to help top financial institutions control operational risk and detect fraud. My work includes creating real-time analytics tools and developing statistical models for churn and cross-selling in banking and telecommunications, delivering key insights to leadership.