Hi, I'm Lipika, a brand and marketing leader with ~7 years of experience building and growing consumer businesses across D2C, wellness, kids, real estate, food delivery and fintech. I've worked across the entire brand journey: consumer research and positioning, brand architecture, GTM strategy, portfolio growth, media, content, influencer marketing, retail, marketplaces, product launches and 360° campaigns. Over the years, I've worked with brands and businesses including Little Joys (Mosaic Wellness), Basil, Setu Nutrition, Traya, Housing.com, Swiggy and Tata 1mg. Some of the problems I've worked on include repositioning brands, identifying consumer whitespace, building brand strategy from consumer research, launching new products, creating full-funnel communication systems, expanding brands regionally and translating brand investments into measurable business outcomes. At Little Joys, I helped grow the milk-mix portfolio's market share from 11.4% to 17.3%, while improving awareness by 20 percentage points. I've also worked on ₹10Cr+ media strategies, celebrity campaigns, regional expansion, influencer programs reaching millions of consumers, and GTMs spanning digital, TV, OTT, OOH, retail and marketplaces. On Topmate, I want to make that experience useful to two kinds of people: Marketers who want practical help with their careers, interviews, assignments and becoming stronger brand thinkers. Founders / brand teams who need a sounding board on positioning, consumer insights, GTM, campaigns, portfolio or brand growth. My sessions are practical and problem-led. Bring me the actual brief, deck, assignment, campaign, CV or business problem you're working on, and we'll work through it together.