•Lead digital marketing teams to deliver integrated digital marketing campaigns at medium to large size business. •Strategic & operational understanding of brand management, e-commerce, D2C, social media, performance marketing, product marketing, category management, channel management, website & app tech, content creation (video & static), influencer marketing, web analytics, digital media automation & marketing automation •Built & led high-performing digital marketing teams to deliver measurable & ROI positive results; •Lead digital marketing for brands like V-Guard, Hindustan Times, Merino Group. While on the agency side worked with top brands like HDFC, Maruti Suzuki, ICICI Bank etc. More than 100 Cr of media budget managed during agency stint. • •Hands on experience of working with top management in aligning digital marketing function as per business needs. Worked closely with leaderships teams of Product, Sales, Operations, Finance for driving organizational improvements and delivering results