Hey there! I am Lalitha, a B2B tech marketer with 10+ years of experience in field marketing, demand gen, and building GTM programs across India and APAC. I have worked with fast-growing SaaS startups and global tech companies, often as the first (and only!) marketer in the region - figuring things out from scratch, running flagship events, driving pipeline, and building brand presence. Over the years, I have learned how to make marketing work even with limited resources - balancing creativity with strategy, and always keeping the customer at the centre. Whether it’s planning high-impact campaigns, cracking field execution, or collaborating with sales, I have been in the thick of it. If you are a marketer trying to break into B2B SaaS, looking to grow in field marketing, or just need someone to bounce ideas off, I’m happy to help. I have mentored interns, new joiners, and early-career marketers, and would love to share what I have learned (the wins and the mistakes). Let’s chat!