Online Aggregator revenue and handling them .

1️⃣ Your Zomato/Swiggy rating is "fine" but your repeat order rate is dropping — ratings lag, repeat orders don't lie.

2️⃣ OOS (out of stock) is treated as a kitchen problem, not a planning one — it's usually a forecasting gap.

3️⃣ RWT (rider wait time) creeping up and nobody's tracking it daily — this quietly kills your aggregator ranking.

4️⃣ Complaints are handled outlet-by-outlet with no pattern tracking across locations.

5️⃣ No one outlet is in "crisis" — but 3-4 are consistently mediocre, and that's costing more than one bad outlet ever would.