Every product, I believe, is a company's unique promise to its customers. As a product marketer, I have the privilege of crafting and delivering these promises to the world. In my career spanning 17 years, I've led cross-functional, geographically diverse teams that have gone on to launch, support and scale SaaS products globally. I am a passionate marketer whose true north is Business Growth! With an incredible love for technology and a flair for storytelling, I enjoy understanding buyers' needs and shaping up SaaS products that customers love. I’ve driven some exceptionally successful B2B marketing projects such as: - Scaling 'Freshservice for Business teams' from launch to a multi-million USD business - Leading the Asia-pacific launch of LinkedIn Talent Insights and scaling the product to be an independent, predictable APAC revenue unit - Positioning and taking Infosys' software products in the Process Automation domain to global enterprises - Building and leading a B2B growth marketing team at MobStac (Uniqode) - Driving content partnerships to propel the BBC World's India expansion Collaboration with Product teams: To derive customer personas, conduct user validation and user research interviews, draw customer empathy maps, conduct 'willingness to pay' pricing tests, draw the product value proposition & positioning and crafting product messaging. Collaboration with Sales teams: To activate a sales momentum, enable selling at scale through data sheets, RoI calculators, objection-handling battle cards, use cases, case studies and articulating product health to sales leadership through pipeline health and revenue metrics. Collaboration with marketing teams: To drive acquisition and existing customer growth through brand/thought leadership campaigns and integrated field programs. I comfortably straddle between strategy and execution and strongly believe one cannot succeed without the other. Along the way, I've learnt that relationships truly matter and strive to be a more inclusive person, professional and a leader.