I've spent 7 years as a digital marketer solving for various business outcomes in the B2B - SaaS and B2C space. This has advanced my skills/experience across Search Engine Marketing, Social Media Marketing, Mobile Marketing, Display/Video Marketing, Creative/Content, CRM, Analytics, and everything else in between. I drove paid media/demand generation at CleverTap and was responsible for rebuilding/streamlining the channel as it had to be moved in-house due to the pandemic. I have sustained the channel during that time and grew it significantly post the new normal making it among the top most effective channels for ROI. I have previously worked at 3 global agencies - Publicis (Performics), WPP (GroupM), and Dentsu (iProspect) managing clients across various industries, sizes, budgets, objectives, and markets in both team lead and IC roles. Platform/Tools Experience : - SEM/PPC : Google Ads, Bing Ads, Capterra Ads - SMM : Facebook/Instagram Ads, LinkedIn Ads, Twitter Ads - Native Ads : Outbrain - Analytics : Google Analytics, Adobe Analytics, AppsFlyer, Google Search Console, Factors.ai - Insights : AhRefs, SEMRush, SimilarWeb - Programmatic : Display and Video 360 - CRM/LMS : Hubspot, Salesforce, Drivetrain - Mobile/Web Marketing : CleverTap - ABM : Influ2, 6sense - Social Listening : Meltwater - CMS : WordPress - TMS : Google Tag Manager - Comms : Slack, Wrike, Asana Key Competencies : Digital Marketing Strategy, Media Planning/Buying, Performance Marketing, Growth Marketing, User Acquisition/Retention, Demand Generation, Lead Generation, Campaign Execution/Optimization, A/B Testing, Branding, Conversion Rate Optimization, Funnel Optimization, Client Pitching/Onboarding/Servicing, Reporting/Analysis, Creative/Content Ideation, Team Management, Agency/Vendor Management Cross-Function Collaboration : Marketing, Sales, Business Development, Tech/Product, Finance, Legal Hobbies/Interests : Travel, Fitness, Sneakers