Hey there! I’m Kushika Chhabra! A creatively driven marketing enthusiast currently pursuing my MS in Marketing Intelligence at Fordham University, NYC. For me, marketing is where creativity meets curiosity. I’m passionate about understanding what makes people tick and using that insight to craft meaningful campaigns, tell compelling brand stories, and drive real engagement. Whether I’m analyzing data, brainstorming campaign ideas, or designing content strategies, I love connecting the dots between consumer behavior and brand success. My journey has taken me across four countries (Dubai, Mumbai, Singapore, and Sydney) and now to New York, where I’m continuing to explore how creativity and insights can work together to drive real impact. I’m also the President of the South Asian Business Association here at Fordham, where I get to combine my love for community, culture, and marketing to create experiences that bring people together.