Kunika Goyal is a dynamic marketing professional with a strong foundation in brand management, cultivated through her MBA from NMIMS, and hands-on experience in the FMCG sector. Her career trajectory showcases a keen understanding of brand strategy and consumer insights. At Mondelēz International, Kunika demonstrated her aptitude for brand extension by calculating a $500 million market size for a new bakery product. Her internship at MTR Foods further refined her brand management capabilities, where she identified target audiences, analyzed consumer behavior, and developed comprehensive digital marketing strategies to enhance brand visibility and engagement. Kunika's experience in social media marketing, where she increased platform reach by 57% at Team Hasiru™, highlights her proficiency in creating engaging content and managing brand presence across digital platforms. As Vice President of EQUINOX, she honed her leadership skills and ability to manage initiatives. With certifications in Bloomberg Market Concepts and digital marketing fundamentals, Kunika brings a well-rounded skill set to brand management. Her experience spans market research, consumer behavior analysis, digital strategy, and data-driven decision-making. Passionate about building and nurturing brands, Kunika is poised to bring fresh perspectives and strategic thinking to brand management roles, driving growth and enhancing brand equity in dynamic market environments.