I am a results-driven marketing professional with 5.8 years of experience across the healthcare and consumer sectors, specializing in 360° marketing strategy, brand building, customer acquisition, and data-driven marketing. Currently working as a Marketing Manager at Zypheal, I focus on strengthening brand awareness, generating quality leads, developing strategic partnerships, and executing integrated offline and digital marketing initiatives to drive business growth. My expertise includes ATL and BTL marketing, performance marketing, campaign planning and execution, local area marketing, events, brand activations, customer engagement, and marketing analytics. I combine creative marketing strategies with data-driven insights to understand customer behavior, evaluate campaign performance, and improve marketing ROI. I am proficient in Microsoft Excel, Power BI, Tableau, SQL, and Python, which support my approach to marketing analytics, performance measurement, and informed decision-making. With experience in both healthcare and consumer marketing, I am passionate about building strong brands, creating meaningful customer connections, and delivering measurable business outcomes. I am also pursuing an MBA in Marketing at St. Joseph’s Evening College, Bengaluru, to further strengthen my strategic marketing and business management capabilities. My goal is to bridge the gap between creativity, technology, and analytics to develop effective marketing strategies that drive sustainable growth.