13+ years of extensive experience into creating self service BI dashboards, machine learning modeling, data mining and business analysis with expertise in Account Takeover, Tech Support Fraud and overall Enterprise Fraud Prevention. Led data analytics teams to empower organizations to expose fraud patterns saving millions of customer dollars over time. - Worked with marketing partner managers on an on-going basis to understand campaign details to accurately draw campaign insights and recommendations to optimize spend levels and effectiveness. - Implemented innovative initiatives to build marketing capabilities and 'operationalize' analytics with customer segmentation, A/B and multivariate marketing strategies for B2B and B2C direct mail, email campaigns for different marketing channels.