I help companies incorporate best practices in User Experience(UX),Customer Experience(CX)and Human Factors Engineering(HFE) into the things they're already doing. That last bit is important, because I've seen far too many folks on my side of the fence expect organisations to completely reinvent their internal processes and procedures to incorporate UX best practices. Not only is that a completely unrealistic expectation-it's also the wrong approach. In my 5+ years working with Startups and Market Leaders ,I've learned that all the miles of formal UX processes strung together do not in and of themselves make anything any more useful, usable or valuable. There is no perfect scenario. Book knowledge often fails where the rubber hits the road. And if you've been in business for longer than ten minutes, you know that already. So instead,I'm looking to leverage the things you're already doing, make minute adjustments that don't force you into unfamiliar territory. It's more about the mindset you have than the actions you take.So in almost all cases, the tactical stuff stays the same. What your teams think about before they act, however, changes. And when that happens, the things they create and build and sell deliver more value to customers-and therefore more value back to the business. What User or Customer Experience challenges are you facing? Feel free to DM me or drop me a line at kulvinderdahiya2507@gmail.com