I am a senior business leader with 16+ years of experience building, scaling, and leading high-growth digital commerce businesses across D2C, E-commerce, Consumer Tech, and Automotive sectors. My expertise lies at the intersection of product strategy, growth marketing, and P&L ownership, enabling brands to accelerate revenue, elevate customer experience, and build lasting market advantage. Currently, I serve as the Head of Product, Growth, and D2C Business at FanCode Shop & Dream Shop—India’s leading licensed sports merchandise platform. I lead full-stack product development, define the end-to-end product roadmap, own customer lifecycle strategies, and manage six official IPL franchise stores including KKR, GT, RR, PBKS, and LSG. Key Strengths: Product Management & Strategy – From product-market fit to roadmap ownership, UX design, and agile sprints. D2C & E-commerce Leadership – Managing multi-channel platforms, brand stores, and driving direct-to-consumer revenue. Growth & Performance Marketing – Scaling user acquisition, retention, and LTV via CRM, SEO/SEM, paid media, and lifecycle automation. P&L Ownership & GTM – Leading revenue, cost optimization, and launch strategies aligned with OKRs and KPIs. Career Impact: At Flipkart, scaled two commerce platforms to ₹200 Cr+ GMV; led strategic M&A integration (Yaantra x Jeeves) and built CRM and GTM engines from scratch. At John Deere, delivered platform launches across 10+ global markets with strong process standardization. Across GM, Volvo, and Tata AutoComp, led product lifecycle strategies for flagship automotive products. I am passionate about building digitally native, customer-first businesses, backed by product innovation and insight-led growth. I combine startup agility with enterprise-level strategic depth, empowering cross-functional teams to innovate, execute, and win. Actively open to leadership roles such as: Head of D2C | Business Head – Digital Commerce | Director – Product & Growth | E-commerce Head | VP Growth Open to opportunities in Mumbai, Bangalore, and remote-first product-led organizations. With an MBA from IIM Bangalore, I thrive in high-stakes, high-growth environments where vision meets execution.