As the Group Head Content at Wavemaker, I lead the content strategy and client management for several brands across different sectors, such as Perfetti Van Melle, Tata Consumer Products Limited, Paytm, KRBL, UNICEF, Cargill. I have over eight years of experience in marketing communications, content marketing, and social networking, with a focus on branded content, influencer marketing, sponsorships, TV partnerships, and OTT and web content integrations. I am also a podcaster and writer, who explores meaningful topics around mental health and well-being, climate change, and animal rights. My podcast, It's Kritikal!, brings out the best in food and life, and has gained a loyal audience. I have also contributed to various publications, such as Sentient Media and a short story anthology on COVID-19. I was honored to receive the IMPACT Top 30 Under 30 Award in 2022 for my work in the media industry.