I build growth systems where CAC, LTV and contribution margin move in the right direction at the same time — not channel dashboards that look good and lose money. 10+ years leading growth for consumer, DTC and e-commerce brands, against P&L targets rather than channel vanity metrics. Operator first, advisor by design. Most recently I've owned the full-funnel growth P&L in a bootstrapped, profit-first consumer business where every rupee of spend had to return, and there was no venture funding to hide behind. RECENT RESULTS - MER held at or below 3.6 while revenue grew 78% YoY - Built a Creative Testing OS — hypothesis library, signal taxonomy, learning agenda — lifting CTR 41% and CVR 23% - Deployed AI-assisted lifecycle marketing with predictive cohorts and win-back — repeat rate +7 pts, CLV +26% - Cut CAC 34% through mix shift and a CRO playbook, while AOV rose 19% EARLIER - Scaled a STEAM toy portfolio across 24 international markets, commercialising 70+ products - Across roles at MINATURE, Smartivity, StoneX and Paytm, contributed to ₹350 Cr+ (~US$40M+) in brand revenue WHAT I OWN Customer acquisition · conversion rate optimisation · retention and lifecycle marketing · MarTech architecture (CDP, attribution, server-side tracking, automation) · AI-led growth operations · international expansion FOR COMMERCE SAAS FOUNDERS I advise from the merchant side: merchant and consumer problem discovery, product-market fit, feature prioritisation, positioning, product GTM, merchant onboarding, checkout and conversion, retention and MarTech integration. I have been the buyer, the implementer and the churn risk I can show you where your product breaks inside a real growth team. INDEPENDENT EXPERT CONSULTATIONS Limited engagements on DTC and digital commerce, customer experience and the pre-purchase journey, digital advertising, MarTech evaluation and marketing leadership decision-making. Industry-level, non-confidential knowledge only. Based in New Delhi. I work with brands and teams across India and the US. Scaling a consumer brand or building for merchants? Message me here or email - krishnabkumaar@gmail.com