Map one real use case across data sources, XDM schemas, identity, profile, audiences, activation, journeys, and measurement. We will make the dependencies and sequencing visible before implementation begins.

Best for: Solution architects, data engineers, implementation leads, and teams starting or correcting an AEP, RT-CDP, or AJO initiative.

We will cover:

• Source data, ingestion, schema, and identity choices

• Profile and audience design

• Activation or journey flow

• Governance, measurement, dependencies, and delivery risk

You will leave with:

• A one-page solution flow

• Key architecture decisions and open questions

• Risks, dependencies, and a prioritized implementation sequence