Google Ads 101: Search to Scale with Kishore Rawat

Kishore Rawat

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Google Ads 101: Search to Scale

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4,999
240 mins

About this session

  • Build enterprise account architectures, match type frameworks, and ad group structures.
  • Set up and evaluate smart bidding strategies (tCPA, tROAS, Maximise Conversions) to maximise efficiency.
  • Configure conversion tracking hygiene, GA4 linkages, and essential audience signals.
  • Draft responsive search ads (RSAs) and assets designed for high Quality Scores and click-through rates.