Google Ads 101: Search to Scale with Kishore Rawat
Kishore Rawat
Google Ads 101: Search to Scale
Senior Manager with 10+ yrs in Paid Search, Social & Ecom at WPP & Omnicom.…
About this session
- Build enterprise account architectures, match type frameworks, and ad group structures.
- Set up and evaluate smart bidding strategies (tCPA, tROAS, Maximise Conversions) to maximise efficiency.
- Configure conversion tracking hygiene, GA4 linkages, and essential audience signals.
- Draft responsive search ads (RSAs) and assets designed for high Quality Scores and click-through rates.