Master Server-Side Tracking with Kirtan Bhatt

Learn how to implement server-side tracking the right way — the same setup agencies charge lakhs for.

This course walks you through:

Google Measurement Protocol — send server-side events to GA4 that survive ad blockers and cookie loss

Meta CAPI — server-side conversion tracking for accurate Meta ads attribution and better optimization

Enhanced Conversions for Google Ads — recover lost conversions and improve match rates with first-party data

You'll learn the concepts, the actual implementation (GTM server-side via Stape) and custom scripts, and how to verify everything is firing correctly — not just theory, but a working setup you can deploy.

By the end you'll be able to build reliable server-side tracking for your own projects or clients, and understand exactly why each piece matters.

Who it's for: marketers, analysts, and agency folks who want to stop losing conversion data and level up their tracking skills.