Hii! I’m Khushi, I’ve spent 3+ years in the creator industry, working across talent partnerships and talent management with 300+ creators and brands, including names like Yuvraj Dua, Pari Dua, Vriddhi Patwa, Unnati Patwa, Sanyam Sharma and many more. I manage creators end to end - from pitching and closing brand deals, negotiating commercials and managing brand relationships to PR, shoots, campaigns, PR opportunities and handling the occasional creator meltdown. Basically, I’ve learnt the creator business from the ground up, and I’m here to share the real, practical gyaan behind it.