I am a data-driven and customer-focused professional with expertise in web and app analytics, user behaviour data collection via (GTM/SGTM), with added experience in market research. I have successfully translated user insights into product features that enhanced customer retention, website traffic, and revenue for various global products across multiple industries and verticals. I have experience in managing product life cycle, from ideation to launch to branding, using agile methodologies and best practices. I have also leveraged various digital marketing strategies, such as SEO, ASO, SEM, SMO, etc. to promote brands online and increase their visibility and reach. I am proficient in collaborating and working with diverse internal and external stakeholders, such as solutions architects, engineers, developers, senior consultants, CMOs, marketing managers, BI teams, and VP of product. I am an enterprising leader with skills in directing teams and enabling knowledge-sharing among them, as well as facilitating effective and cross-functional coordination for smooth operations.