As the PL Head of the Small Domestic Appliances division at Crompton Greaves Consumer Electricals Limited, I lead the innovation, marketing, and growth strategy for a range of products that cater to the evolving needs of the Indian consumers. With over 15 years of experience in the consumer durables industry having successfully launched and managed multiple products, creating impactful brand stories and delivering value to customers and stakeholders. Well versed in digital marketing, data, automation, AI, and analytics through an executive education program from Kellogg School of Management and implementation on the job. Passionate about building & leading high-performing teams, growing low market share businesses profitably, and staying ahead of the market trends and customer needs.