With over 17 years of extensive experience spanning FMCG, Telecom, IT & Communications, and Entertainment and Broadcasting, I have honed specialised skills in Integrated media, Go-to-Market (GTM) strategies, and Full funnel marketing. As a transformative and data-driven leader, I have consistently made significant contributions for industry-leading brands like Reckitt, Vodafone, Disney Star and Group M (PepsiCo+Disney/Star), showcasing a commitment to deliver tangible results and driving positive outcomes. - My responsibilities include directing GTM, media, digital media, strategic partnerships, sports sponsorship and cross-BU synergy across markets, with a focus on delivering key performance indicators (KPIs) through strategic marketing initiatives. Developing and implementing integrated media strategies for a cohesive and impactful brand presence, overseeing operations globally to ensure a unified marketing approach. - Championed big sponsorships in sporting leagues such as the Indian Premier League(IPL), Indian Badminton League(IBL), and ICC 2011 World Cup. Improved brand engagement by strategically activating on-ground sponsorships. Integrated consumer engagement to cultivate stronger connections with the brand and its consumers. - My last role as VP Global Marketing Operations at Truecaller, I adopt a comprehensive and strategic approach to marketing, integrating elements of digital media, analytics, consumer insights, and cross-functional collaboration. Delivered business KPIs , employing a consumer-centric and data-driven approach. - I am actively engaged as an invited speaker/panellist in industry events, emphasizing collaboration with a "We rather than Me" approach. Known for being reliable, proactive, enthusiastic, empathetic, and a focused problem-solver, I possess strong execution skills and a passion for sharing knowledge and wisdom. - Currently, I am pursuing the Chief Marketing Officer (CMO) program with IIM Lucknow, demonstrating my commitment to staying at the forefront of industry trends and best practices. Outside of work, I enjoy fitness, yoga, meditation, and watching movies, showcasing my diverse interests and commitment to personal and artistic development.