With over 10 years of experience in digital marketing, I am passionate about optimizing organic search and driving content strategy to generate leads and conversions, Currently associated with one of the Top leading financial services companies in India. As a senior cluster manager, I lead a team of five professionals and collaborate with business heads to understand and meet their requirements through effective digital marketing channels and campaigns. I have extensive skills and knowledge in SEO, Google Ads, Google Analytics, funnel management, project management, and campaign management. I have also earned multiple certifications from Google and HubSpot in these domains. I have successfully implemented A/B and multivariate testing to improve customer experience and conversions, and analyzed web analytics and business trends to identify new opportunities and optimize KPIs. I am always eager to learn new technologies and techniques to enhance my digital marketing expertise and deliver value to my organization and customers.