With over 6 years of proven experience in digital growth through performance marketing, paid media, conversion rate optimisation (CRO), marketing analytics, CRM systems, & AI powered automation. I specialize in building end-to-end customer acquisition and lead generation systems that deliver measurable business outcomes. Experienced in managing Meta Ads, Google Ads, and multi-channel paid media campaigns, leveraging Google Analytics 4 (GA4), Microsoft Clarity, conversion tracking, attribution models, A/B testing, and funnel analysis to optimize campaign performance, improve user journeys, reduce acquisition costs, and maximize ROI. Skilled in designing and optimizing high-converting landing pages, implementing CRO strategies, and developing full-funnel marketing experiences that improve lead quality and conversion rates through continuous experimentation and data-driven decision-making. Strong expertise in CRM and Marketing Automation, including Salesforce CRM, Microsoft Dynamics, HubSpot, Zoho CRM, WhatsApp Business API, Zapier, Make.com, and n8n, enabling seamless lead capture, nurturing, qualification, and automated customer journeys. Technical background in WordPress, WooCommerce, HTML, CSS, JavaScript, REST API integrations, payment gateway integrations (PayPal, Razorpay), and AI-powered marketing workflows, allowing me to bridge marketing, product, sales, and engineering teams to build scalable, high-performance growth systems.