Led Western Digital's channel and consumer marketing across MEA, Turkey, and Israel, my expertise in omnichannel strategy and market expansion has been pivotal in driving growth for both consumer and enterprise brands. With a focus on creating impactful demand generation campaigns and enhancing brand visibility, our strategies have leveraged partnerships and digital innovation to resonate with a diverse consumer base. In collaboration with cross-functional teams, we've successfully rolled out new programs, boosting Sell Through and Sell Out rates, and positioned our products strategically through both physical and e-commerce channels. Our team's dedication to refining go-to-market approaches has led to significant revenue and market share growth in over 25 markets.