Ishank's Site

From the commercial room to the founder's room.

I've spent 15 years across Zomato's founding sales team, six years at American Express India leading Strategic Partnerships and the Taj co-brand (₹160 Cr incremental fee revenue), RBI working groups, and a Membership Rewards P&L. I'm a builder who has founded and exited Event Pundits, educated at ISB, INSEAD, and Wharton.

If you're a founder, a VC, or a partnerships team that needs an operator's read — not a consultant's deck — this is built for you.

The outside view is everywhere. This is 'The Inside View'.

Advisory Services

Direct access to operator-led commercial intelligence. Choose the engagement that fits your current challenge.

Commercial Intelligence Brief

A fixed-scope diagnostic answering the critical questions: What is the commercial model? Where is the revenue leakage? What's the highest-leverage move for the next 90 days? A written brief covers business model mechanics, partnership landscape, and regulatory posture.

7-10 Page Written Brief
Revenue Architecture Audit
Regulatory Posture Review
30-min Walkthrough Call

₹50,000 Commission a Brief

1:1 Strategy Deep-Dive

60 minutes to pressure-test your partnerships thesis, GTM strategy, or co-brand economics. Pre-call brief review included.

₹10,000 Popular

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Have a Question?

One sharp, focused written response to a single commercial or career positioning question. No preamble, just the answer.

₹500 Async

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Fintech Career Accelerator

For senior professionals moving into Head or VP roles. A 4-session package covering positioning, LinkedIn overhaul, CV restructuring, and mock interviews.

₹19,000 Start Acceleration

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The Inside View

Recent commercial analyses and contrarian angles on India's fintech ecosystem.

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JUN 2026

Noise: The hardware trap?

Why the wearables market is shifting from hardware margins to a data-driven ecosystem play.

JUN 2026

Tide India: Who moves first?

1.1 million MSME members. A $530B credit gap. The commercial architecture is in place — the question is who moves first.

JUN 2026

Kiwi: UPI as a credit rail

Is credit-on-UPI a replacement for entry-level credit cards or a completely new category?

JUN 2026

Revolut India: The GTM

Dissecting the regulatory posture and partnership strategy of the global giant's India entry.

Get the operator's view.

Stop guessing your GTM. Pressure-test your commercial model with someone who has built it before.

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