Grow your brand on social media

The algorithm in 2026 prioritizes specific formats based on how they keep users on the platform:

1. Short-Form Video (The Hook): Reels, TikToks, and YouTube Shorts are still the #1 way to reach new people. Focus on micro-moments—10- to 15-second clips that spark immediate emotion or curiosity.
2. Carousels (The Value): Use these on Instagram and LinkedIn to provide deep value. They have high "save" rates, which signals to the algorithm that your content is worth promoting.
3. Live & Stories (The Connection): This is where you convert "viewers" into "fans." Use Stories for raw, unpolished behind-the-scenes content and Live for real-time Q&A.