Hi, I’m Kashish, a Digital Analytics Consultant with 2.2 years of hands-on experience working with GA4, Google Tag Manager (Client side and Server side), DataLayer, Firebase analytics, Tealium, Amplitude and Looker Studio. My journey in analytics started from a technical background in Computer Engineering, and over the time I found myself really enjoying the space where technology, data and business come together. Today, I work on real-world analytics projects involving tracking architecture, GA4 implementations and migrations, event tracking, debugging, Consent Mode, mobile analytics and reporting. What I enjoy most is solving the problems that don’t have a straightforward answer, figuring out why an event isn’t firing, what should actually be tracked, how a DataLayer should be structured, why numbers don’t match, or how to turn a business requirement into a tracking solution that actually works. I’ve also worked closely with different teams and stakeholders, which has taught me that good analytics is not just about setting up tags, it’s about understanding the business question behind the data. Through Topmate, I’d love to share what I’ve learned from working on these projects and help people who are learning analytics, preparing for interviews, building their own implementations, or simply stuck with a GA4/GTM problem. You can come with a specific question, a project you’re working on, an interview you’re preparing for, or just something that doesn’t quite make sense yet. I believe the best way to learn analytics is by understanding the “why” behind the implementation, not just following a set of steps. So bring your questions, and let’s figure them out together. 🚀