I run performance marketing and growth for a D2C skincare brand. My scope covers Meta Ads, Google Ads, Shopify analytics, and CRM across the full customer journey. My focus is funnel diagnostics: figuring out exactly where a D2C brand's spend is underperforming. That could be a top-of-funnel campaign eating budget below breakeven, a mid-funnel opportunity that's underfunded despite strong ROAS, or a landing page quietly killing conversions before checkout. I don't just report metrics. I trace revenue all the way back through campaign, creative, audience, and landing page to find the actual root cause, then tell you what to fix first. If you're trying to figure out why your ROAS doesn't add up, where to shift budget, or how to build reporting that tells you the truth instead of vanity metrics, that's exactly what I help with on these calls. What I can help with: - Meta & Google Ads account audits (spend efficiency, funnel-stage diagnostics, creative fatigue) - Building ROAS benchmarks and reporting systems that separate signal from noise - Shopify + ad platform correlation, connecting ad spend to actual sessions, conversion, and revenue - Budget planning and reallocation across funnel stages Setting up scalable, repeatable reporting infrastructure