I am Karthika, a Creative Lead passionate about BDSM... ...in marketing that is — Brand, Design, Strategy, and Management. Now that I have your attention, Here is a bit about me. I've applied my acumen and cross functional expertise to enhance B2C, D2C, and B2B brands for a decade. My journey has been enriched by both the Indian market dynamics and the collaborative synergy of working with globally distributed teams, spanning numerous years. I also have a strong team management experience of instituting, leading and scaling creative teams of size 1-18 members. There has been a lot of learning, unlearning and relearning in my journey and I wear it as my pride. So, what can i do for you? I can help you - create empathetic customer-brand experiences aligned to the brand guidelines. - set the TOV and creative direction, that connects with the right audience - conceptualise and craft high quality creatives for brand communication across touch points. - establish the brand’s personality beyond business - making it memorable, relatable and impactful. - lay the foundation for a fantabulous and collaborative team - nurture them by keeping 'empathy', 'growth' and 'design thinking' at the core. I prefer being • An ideator > taskmaster • A storyteller > film maker • A change maker > influencer • A realist > perfectionist • A collaborator > hustler • A leader > manager • A kind human > Everything else Intuition, curiosity, communication, loyalty, determination and empathy are my heart cores. And I am pretty good at wielding them. As an inquisitive learner, I have added at least one new skill to my arsenal every year, for 20 years. Beyond my professional pursuits, I enjoy Teaching, Psychology, AI, Cultures, Languages, Sustainability, Stories, Cuisines, Pop culture, Anime, and the mysteries that remain unsolved. Fluent in the universal language of food, I find joy in connecting with others over shared meals. An avid explorer of creative outlets and culinary delights, cooking is my go to therapy. If I had you hooked till here or if you liked my elevator pitch and would love to know more, or if you think I would be a great fit to your team then do get in touch. I would be happy to chat! Have a Colourful day ahead! 🌈