Over a decade of practice and experience in leading data science function in retail, FMCG, e-commerce, information technology, and hospitality sector for multi-national companies and unicorn startups. A researcher, the author of four books, and a problem solver with a diverse set of experience in the data science lifecycle, starting from a data problem discovery to creating a data science prototype/product. On the descriptive side of data science, designed, developed, and spearheaded many A/B experiment frameworks for improving product features, conceptualized funnel analysis for understanding user interactions, and identifying the friction points within a product, designing statistically robust metrics and visual dashboards. On the predictive side, developed intelligent chatbots that understand human-like interactions, customer segmentation models, recommendation systems, identifying medical specialization from a patient query for telemedicine, and many more. Actively participate in analytics related thought leadership, authoring blogs & books, public speaking, meet-ups, and training & mentoring for Data Science. Industry Expertise: Consumer Products, E-Commerce, Information Technology, and Big Data Analytics Current areas of interest: ROI driven data product development, Machine Learning Algorithms, Data Product Frameworks, Internet of Things (IoT), Scalable Data Platforms