10+ years running organic growth for B2B SaaS — most recently at Atlan, where I scaled content from 102 to 1,150 pages and built the attribution system that let leadership see organic was driving roughly a third of total pipeline during a period of major company growth. I don't sell keyword reports. I build the systems — content, attribution, AI-search visibility — that make organic a board-level growth lever instead of a cost center nobody can defend.