In the past, Spearheaded the marketing function at Exponentia.ai and its conversational AI Product - Engagely.ai. Responsible for setting marketing strategy and working towards executing it successfully. Before that, lead the product marketing of AthenaOwl - Quantiphi's AI product for media, and have set up the marketing function at Quantiphi. Managed critical aspects of the product marketing function. Was responsible for budget & strategy for international exhibitions and events, planning and executing email marketing and managing multiple vendors for all marketing projects. Responsible for branding and design of all the collateral. Have an excellent design and aesthetic sense which helps me in communicating messages in a minimalistic and creative way. -------------------------------------------------------- Prior to my marketing career, I handled various BI projects at Quantiphi. My creative side pushed me to take up pre-sales and marketing at Quantiphi. After graduating in IT Engineering, I had started working as a Business Analyst at Fractal Analytics - Helped Colgate Palmolive in harmonizing their global data. Worked closely with Brazil Colgate Palmolive marketing team to use analytics techniques to answer business questions to improve their market share and other KPIs. Domain expertise: Consumer Packaged Goods, Media & Entertainment.