Kanchi is a data-backed digital-native marketer, content strategist, and brand planner with ~9 years of work experience with global and national brands across sectors like Tech, AlcoBev, Finance & more. Her areas of strengths: —Tackles brand myopia through strategic storytelling for business impact. —Operates with a deep behavioral understanding & at the intersection of data, digital platforms, consumer behaviour, and sectors. —Cross-functionally ensures agile project management and collaborative problem-solving. Kanchi is also a fiction writer, poet, & editor whose writing has received support from leading literary institutions.