An experience design professional and brand strategist thriving off of coming up with new and creative projects and ideas aligning business and user demographics who believes that a highly effective product strategy requires insight into the intersection of design, business, technology, and the user. Business and Design is a combination of the left and right brain. My Video CV https://youtu.be/rvwsfWSM9k0 Current Role: Working for Reliance Retail as a Head of Design with end to end Digital solutions supporting with real problems and giving solution through data analysis and design principles. Encompass defining the product vision, crafting compelling stories, and designing seamless, human-centered experiences across complex ecosystems following user Journey through (Entice, Enter, Engage, Exit and Extend), adhering to industry process and principles. A visual designer with usage of Sketch, XD, Figma, Invision adhering to Usability Heuristic Evaluations and Gestalt principles. I enjoy interfacing with start-ups and non-profits), internal executives, and product teams to bring innovative ideas to life. I fundamentally believe that design can improve people’s lives, transform companies and change the culture. A problem-solver, cognitive with a Visual eye having an understanding of design principles following the Agile Method. An agile practice that promotes continuous iteration of development and testing throughout the software development life cycle of the project. Both development and testing activities are concurrent, unlike the Waterfall model. I fundamentally believe that design can improve people’s lives, transform companies, and change a culture. Specialties UX strategy, prototyping, branding, storytelling, scenario use case development, convergent design across digital, physical and human touchpoints, workshop facilitation, leadership + management, mentoring, business development, proposal writing, client pitches, client relations. - Defining the UX vision and strategy across the company - Positioning recommendations, guide market research analysis and define brand elements and tone. - Finding ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends. - Meet, Talk and Observe - Create IA, User flows, Storyboarding, Persona Study, Empathy mapping - Creation of low and High fidelity Screens using mimicry technique and fitts law.