Founder & Creative Strategist at Realivant, a Creative & Experience Strategy Studio, I work at the intersection of people, design, technology, and business—turning complex ideas and challenges into meaningful digital experiences. My experience spans UX, interactive creative direction, product and experience design, innovation, and people leadership. During my time as Design Manager at Jio, I learned that solving a design problem often means understanding much more than the interface—it means understanding the business, the people, the process, and the ecosystem around it. Today, I focus on helping organisations connect business goals with human needs to create experiences that are useful, engaging, and built for impact. Human Experience by Design Problem → People → Experience → Technology → Impact My philosophy is simple: “Don’t start with technology. Start with the problem.”