About me

Product-focused analytics leader with over 16 years of experience in Retail, Healthcare, and Insurance. Skilled in driving end-to-end ML/AI initiatives that create data-driven products to improve personalization, optimize customer journeys, and boost CLV and enhance NPS. Recognized for leading cross-functional teams to improve customer engagement and operational efficiency. Specialties: Advanced Data Analytics, Marketing Mix & Promotion Analytics, Price Elasticity Modeling; Mixed Integer Programming, Nonlinear Programming; Customer Journey Management & Enhancement, Personalization & Product Recommendation, Churn Modeling & Customer Behavior Analysis; Sales Forecasting & Response Modeling; Operational Efficiency through Automation & Augmentation, Process Optimization, Offer Orchestration & Cross-Channel Solutions; Topic Modeling; STRENGTHS: • Expert in designing random seed, implement test strategy to measure the effectiveness of different loyalty programs and leverage it for building offer optimization solutions. • End-2-End solution architect leading the solution development, ML Engineering, model backtesting, model deployment, and in-market test for audience/offer optimization for Email, Direct Mail, SMS, App, and OAR channels • Develop comprehensive go to market strategy including, Marketing Campaign Planning and implementation strategy • Extensive experience in developing and implementing data science solutions across business domains • Strong Customer Relationship Management Skills SKILLS/CERTIFICATIONS • Introduction to R, DataCamp, 2015 • Data Science, Edureka, 2015 • Kaggle courses, 2017 ▪ Product Leadership & People Development: End-to-End Product Management, Strategic Leadership, Cross-Functional Collaboration, Stakeholder Engagement, Team Building & Mentorship ▪ Data Science & Strategic Analytics: Expertise in AI/ML algorithms, Optimization Modeling, Mixed Integer Programming (MIP), Nonlinear Programming, Business Intelligence, Data-driven Decision Making, Strategic Planning, Trend Forecasting, Technical Presentations, Analytical Thinking ▪ Customer Insights & Journey Management: Customer Journey Mapping, Voice of Customer Programs, Customer Experience Optimization, NPS Enhancement ▪ Marketing Campaign Planning & Designing: Campaign Strategy, Test and Control Studies (A/B Testing, Experimentation, Performance Evaluation) ▪ Technology Proficiency: Python, R, SAS, SQL (Teradata, Snowflake), Optimization Tools (PuLP, Pyomo, Gurobi), Cloud (Azure, GCP), Kubeflow, ThoughSpot, Streamlit, Azure OpenAI GPT-4, Generative AI and Chatbot Development