Over the years, I've experienced the extensive dynamics in a banking and insurance environment. This experience is combined with insights on the power of data and how business can leverage on these insights to create value. I've discovered the software development process and how solutions in the vast martech landscape truly contribute to creating meaningful relationships at scale with customers. After building solid product knowledge, I've built out B2B Marketing competencies in a hands-on environment, leading a small marketing team. Consolidating all the experience I've gained in the different challenges I've encountered, I returned to a role where I support the process from customer pains to go to market of products linked to the world of automation and digitalisation. With the leitmotiv "let's make things better", I continuously try to take steps in improving life and quality of life for myself and the people around me both in my professional and personal life. I'm passionate about lifehacking, understanding how stuff works, (sportive) challenges and the value of differing opinions.