I have a proven track record of creating meaningful and engaging experiences that solve real problems and drive business value. With over 15 years of experience in digital contexts and delivering user-centric and data-driven solutions for various industries and clients My core competencies include User Experience and growth contexts, user research and behavioral design, data analysis and storytelling, team development and coaching, project management and communication. I foster a culture of experimentation, learning, and iteration, with a focus on validating hypotheses and measuring outcomes. I also enjoy coaching, mentoring and empowering people such as designers, researchers, analysts helping them grow and excel in their roles. My mission is to apply psychological perspectives and human-computer interaction principles to optimize conversion rates and user satisfaction.