From E-Commerce Guru to Empowering Tech Trailblazers: A Journey of Transformation Julie's story began in France and then in the dynamic landscape of Asian e-commerce. For 17 years, she navigated the intricacies of international brands and marketplaces, weaving digital strategies that scaled online businesses to new heights. Her expertise wasn't merely technical; it encompassed understanding the delicate tapestry of cross-cultural nuances, adapting global plans to local rhythms with masterful agility. But a deeper calling stirred within her. In 2022, she embarked on a new chapter, founding iQuest For Her (the quest to yourself). This wasn't just a consulting firm; it was a crucible for forging powerful leaders. Armed with the tools honed through the ICF international program, she began guiding boards and senior executives in the APAC tech scene, igniting within them the fires of purpose and lasting impact. Yet, her passion didn't stop there. Her gaze turned towards the rising stars of the tech world - the women driving innovation and forging their own paths. Through coaching and mentorship, she became their torchbearer, empowering them to unlock their full potential. No longer just about numbers and spreadsheets, her guidance now embraced leadership with balance, empowerment, and career strategies that fueled not just performance, but also a fulfilling work-life harmony.