“Comedy Writing for Revenue Teams” shares the skills, processes, and methods stand-up comedians use to connect with their audiences… …so sellers can better connect with theirs. The process of crafting short-form humor (designed to highlight key points to and make them stick with prospects ) forces sellers to: 1) Define and map out everything about their target persona/audience 2) Unpack their relevance to that audience 3) Identify the various ways that relevance impacts their target persona’s emotions 4) Learn a process to craft memorable messaging that reflects and highlights all of the above. 5) Find ways to exploit their new messaging for prospecting, discovery, and demo efforts. Can be delivered through a variety of consulting, trainings, workshops, and (coming soon) self-guided learning. jonselig.com